Hipcamp is a two-sided marketplace for camping on private land. Think: Airbnb for camping!
THE PROJECT
Campers’ struggle to understand and select the ideal campsite on a property best for them led to negative reviews from mismatched expectations. To address this consumer problem, the Host team had to overhaul how Hosts configured their campsites upstream.
MY ROLE
As Design and Research Lead, I facilitated a complete redesign of the Host property management experience. Leading six rounds of user interviews, I iterated countless times across six key mobile + desktop flows. As a ground-up build, I established new patterns and components for our new design system.
THE OUTCOME
The MVP has made a meaningful impact even as replatforming will continue through the end of the year. Camper retention has increased 30% as the search experience improved across 175K impacted campsites. Hosts have praised the new design during user testing, and are eager to use it.
Highlights & Key Features
Property page
Goal
Enable Hosts to easily navigate between the details of their property, sites, extras, and map
Reinforce how listings are presented to campers
Outcome
When asked to make specific edits during user testing (e.g. change the price of a site, update the size of the property), 90% of Hosts navigated to each point with ease
Successfully created and integrated new design system components (header, tabs, buttons, carousel)
“Honestly, as good as Airbnb’s editor is, I think this is even better!” - Josh, Hipcamp Host in California
Sites tab
Goal
Enable Hosts to seamlessly view and navigate between their multiple sites
Motivate hosts to improve their listings
Outcome
After MVP launch, 68% of Hosts made updates where missing information was indicated
“I love that I can see all my sites in one place. The thumbnails help me see what campers see.” - John, Host in WA
Site Editor
Goal
Allow Hosts to easily edit their sites (for the first time ever in-app!)
Motivate hosts to improve their online listings to increase camper engagement
Outcome
Hosts that added site-specific information saw a 21% bump in booking conversion
100% of Hosts successfully identified and fixed missing information during user testing
“I’m constantly making changes. This makes it a lot easier for me to find what I’m looking for” - Elizabeth, Hipcamp Host in Milwaukee
Photo uploader
Goal
Improve listing quality by collecting more site photos per Host
Upload, edit, and re-arrange photos with ease
Outcome
Hosts that added site-specific photos saw a 21% bump in booking conversion
Since MVP launch, 20K Hosts have uploaded more than 700K photos on the mobile app
“I love that I can upload photos directly from my phone” - Daniel, Hipcamp Host in Colorado
